Google will now offer AI-powered shopping advice for your product searches: Know what it is 

Google has unveiled an AI-powered upgrade to its Shopping platform, enhancing personalised shopping advice for users. This upgrade includes features like AI-generated summaries, dynamic filters, and virtual try-ons to improve the shopping experience.

In Short

• Google has just announced a major upgrade to its shopping platform
• Google Shopping will show you an AI-generated summary that highlights the most important factors you need to consider
• . Google’s new Shopping homepage is customised based on your preferences

Google has just announced a major upgrade to its shopping platform, and it’s powered by artificial intelligence (AI). With over a billion people shopping on Google every day, the company has now integrated AI to offer smarter, more personalised shopping advice for users. Whether you’re looking for a winter jacket, new shoes, or tech gadgets, Google Shopping will now help you make better, faster decisions by giving you tailored product recommendations. So, how does it work?

When you search for a product, say "Men’s winter jacket for Seattle," Google Shopping will show you an AI-generated summary that highlights the most important factors you need to consider. This includes products recommended by trusted sources and explanations of why they might suit your needs. It also organises items into categories, making it easier for you to choose the right product. If you're someone who likes to dive deep into research, Google has you covered too, with links to relevant articles to help you explore further.

The new experience doesn’t stop there. It includes dynamic filters to help narrow down your choices based on your preferences, such as size, colour, or availability near you. One standout feature is the virtual try-on, powered by AI and augmented reality (AR), allowing you to visualise products like clothes or accessories before you buy, boosting your confidence in your choice.

Personalisation is at the heart of this upgrade. Google’s new Shopping homepage is customised based on your preferences, showing shoppable products and videos that match your interests. Plus, you can pick up right where you left off the last time you browsed, making it easier to continue your shopping research.

To make things even better, Google Shopping also helps you find the best deals. With price comparison, price tracking, and insights, you’ll always know if you’re getting a good price. There’s even a dedicated deals page to browse offers curated just for you.

Google is rolling out this AI-powered Shopping platform in the U.S. over the next few weeks. Just head to the Shopping tab on Google Search or visit shopping.google.com to explore the new experience!