Heinz and British crisp brand release unique Hallowe'en themed sauce

Ready to elevate your Halloween game this year? Heinz has partnered with one of the UK's favourite crisp brands to release a limited edition sauce just in time for the spooky season. 

In a collaboration with Walkers, Heinz has launched the Heinz [Scarily] Good Monster Munch Mayo, a tangy new sauce that blends the iconic Pickled Onion flavour of Monster Munch with the creamy, rich texture of Heinz Mayo. 

Available from this Friday, a limited run of 1,000 bottles will be sold exclusively through the Heinz to Home website, before hitting retailers in the UK throughout September and October. 

Shoppers will first spot the product on Iceland shelves starting 24 September, before it rolls out nationwide in major supermarkets from October onwards.

According to a recent survey on Talker, Halloween parties continue to grow in popularity among Gen Z, with 42 per cent reportedly taking their spooky gatherings 'very seriously,'  the launch is perfectly timed. 

With 61 per cent of Gen Z considering food one of the top three essentials for a great Halloween party, this mayo promises to be a must-have for loaded fries, burgers, nachos, and sandwiches.

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Thiago Rapp, Director of Taste Elevation at Kraft Heinz, shared his excitement about the collaboration: 'We're thrilled to be partnering with Walkers to bring Heinz [Scarily] Good Monster Munch Mayo to life.

With Halloween just around the corner, we wanted to create something truly special.'

He added: 'Following on from the success of Heinz Black Garlic Mayo last Halloween, we were blown away by the excitement people felt around these limited-edition products for spooky season. 

'Monster Munch, with the iconic claw, was the perfect partner for mayo this Halloween, providing a scarily good twist on the classic.'

Wayne Newton, Walkers Senior Marketing Director added: 'Teaming up with Heinz this Halloween to launch the [Scarily] Good Monster Munch Mayo is an extremely exciting time for us.

'With our own 'Scarily Giant' campaign running for the first-time last year, we're no strangers to Halloween.

'This year we've taken it a step or claw further by partnering with Heinz to create the ultimate spooky sauce.'

It comes after Heinz and Walkers teamed up last month to launch three new flavours of crisps which are inspired by classic sauces we often dress our sandwiches with.

The limited-edition snacks will equally feature flavours derived from typically British sandwich fillings - and all three varieties have already proven to be a hit among crisp fans who are itching to get their hands on them.

Foodies will be able to try the new range as all three flavours are now available at 12 major retailers across the nation.

The first of the dynamic new Walkers flavours is the Sausage Sarnie, which is combined with Heinz Tomato Ketchup for a fresh take on the meaty breakfast sandwich.

Another new addition is the Cheese Toastie, combined with a classic Heinz Beanz flavour as a unique concept of the gooey, savoury breakfast dish.